case study published


Driving Revenue for Christian Brothers Automotive

ServiceScore is honored to serve the 200+ franchise Owners and Corporate Team of Christian Brothers Automotive with call performance reporting and strategy support.  Our case study showcases the results from over a year with thousands of calls reviewed, scored and distributed for effective coaching and performance improvement.

Read all the details in the Case Study overview below!

ServiceScore Case Study CBA 0519 (pdf)


Podcasts & Press


BrandStorm - Platypus Advertising and Design

We were thrilled to be a guest on Platypus Advertising's BrandStorm Podcast.  ServiceScore's President, Jayson Pearl joined Platyus President Dan Trzinski and PR Director Nancy Wilkes to discuss recent trends and best practices in call conversion and strategies to drive higher ROI from advertising.  

Listen to the Podcast in the player below or search BrandStorm on Apple Podcasts.

Social Geek Radio

ServiceScore President, Jayson Pearl joins host Jack Monson for a conversation about jumping from franchisor executive with BrightStar Care into starting his own firm, ServiceScore.

ServiceScore helps franchises and small business owners convert prospects into customers by measuring and analyzing phone calls. Jayson’s team focuses on optimizing those opportunities and making sure marketing investments pay off.

Jayson also calls Jack out on the true definition of a GEEK! Check it out now!

Listen to the Podcast in the player below or search BrandStorm on Apple Podcasts.



Media Contact: Julianne Stevenson, Fishman PR, 847-945-1300 or 


Franchising Executive Launches New Company to Help Businesses Make Connections, Improve Conversions 

ServiceScore™ being launched by departing BrightStar Care EVP Jayson Pearl, CFE  

CHICAGO (January 4, 2018) – Veteran franchising executive Jayson Pearl, CFE, announced today he is departing BrightStar Care to launch ServiceScore™, a new technology company that scores inquiry calls to assist service-based businesses in improving customer conversions and generating employees.

With 57 percent of smartphone users calling businesses after their initial online search and 61 percent of mobile searchers citing click-to-call as the most valuable point in the purchasing phase, great phone skills are more important than ever for businesses. ServiceScore’s technology records incoming phone calls made to franchise location offices and measures that the right people are saying the right things to covert more calls to customers and employees. Through a review process that searches for qualified inquiries for service and employment, the technology not only helps businesses create better customer service, but provides reports to help train and drive better results for its companies. 

Shelly Sun, Founder and CEO of BrightStar Care, has funded a beta test for the new company.  “As an entrepreneur myself, I find no greater pleasure than helping others like me find their path to business ownership,” said Sun. “I was honored to have my company serve as the test for this new service as Jayson has been an incredibly valuable and intricate part of our executive team at BrightStar Care. I can’t wait to see where this next venture takes him.” 

“The eight years I have spent working side-by-side with Shelly has inspired me in so many ways. Shelly’s passion for helping other entrepreneurs is unmatched and she is the true example of what can be achieved when you believe in the value of hard work,” said Pearl. “The opportunity to test my new business on the wonderful brand that is BrightStar Care has been a blessing and a powerful method for me to serve our franchisees in a new way.”  

ServiceScore will debut a full launch to serve other Franchisors beginning in February 2018 as Pearl transitions to this new role. Pearl joined BrightStar Care in 2009 as Vice President of Marketing and Franchisee Onboarding where he led the implementation of a system-wide rebranding effort, development of the BrightStart franchisee launch program, and the pilot program leading to Joint Commission Accreditation of all US BrightStar Care® locations. Pearl’s 25 years of executive leadership in marketing and operations makes his next endeavor the perfect path for the entrepreneur. 

About ServiceScore™

ServiceScore™ is designed to help service-based businesses make connections that improve conversions. Through its proprietary technology, ServiceScore scores inquiry calls that assist franchise businesses in generating more customers and employees and provides franchisors and franchisees with easy access to the precise analytics needed to improve profitability. For more information about ServiceScore and its services please visit, call (414) 436-0040 or email